Message Basics
I once stayed in a hotel that had a bowl of numbers on a table in the lobby. Of course, I rearranged them.
I always ask myself these four questions to ground myself in the outcomes I want and the points of view I need to address before I start to write.
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Photo by Alesia Kaz on Unsplash
The presumption is that there’s only one way to do it and that you must manipulate and tamp down your true voice – and your very message – to fit that form.
It’s not true.
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The catch-22 for many small business owners is that their genius work doesn't involve writing and editing authentic, compelling business messaging, so they put it off or try to will it away.
Yep, a blank page and a blinking cursor can be intimidating. But it doesn't have to be debilitating.
My clients get a masterclass in this when they work with me on their WordMap or WordLaunch projects. But if you need some right now guidance, do this:
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Image by Vika Strawberrika via Unsplash
Those are the same guard rails that should rein in our written content too, by the way.
It’s just that the consequences are more visible when we are talking. Eyes glaze over and heads start nodding to urge you to get to the point. The podcast gets clicked off, the audience retreats to their phone screens, the Zoom audience looks pretty sleepy.
So I challenge you to get in front of a real, live (or “computer live”) audience. Watch them take in you what you say and see if you aren’t picking up some editing and sharpening input along the way.
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I rely on capturing my testimonials in the wild. Because testimonials are everywhere once you start to look for them.
Seriously. In the last couple of weeks, I've had email exchanges with no less than three clients that resulted in a testimonial in the most low-key way.
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